Reid Software

Modernizing a classic SaaS platform

We partnered with GreatAuPair to improve their user experience across all devices and platforms.


Strategy & planning
User research
UX design
Visual design systems
Full stack development


Enterprise admin portal
Fully responsive front end
Performance optimization
User analytics
Ongoing support


The Challenge

Since 2001, GreatAuPair has helped families connect with qualified caregivers in over 170 countries across the globe. Packed with useful features, has offered a robust SaaS package for almost two decades.

We were tasked with creating a brand new enterprise admin system, as well as completely redesigning the customer-facing application.

We established clear information hierarchy and streamlined common workflows to help users get things done faster.

Through extensive testing, user surveys and interviews with key staff and stakeholders, we were able to distill the core essence of the app, resulting in lean, optimized user workflows.

We developed a unified design style to establish visual consistency.

By defining a visual framework early in the process, we were free to create rapid prototypes and UI concepts for frequent review and testing.

We built a 100% responsive front end, working seemlessly on a wide range of popular devices.

In many parts of the world, a smartphone is a person's only access to the internet. By providing a fully functional mobile UI, we made sure no customers were left behind.

We optimized performance and removed dead code to keep the app as lean as possible.

Throughout the process, we continuously found ways to improve app performance, such as refactoring components and replacing deprecated libraries.

User analytics showed dramatic improvements in key engagement metrics.

We saw a dramatic increase in transactions completed on mobile, as well as a significant drop in bounce rate across all customer touch points.

The new GreatAuPair app is so great! The improved design simplifies the job matching process remarkably. The smooth workflows and intuitive design make it genuinely effortless to navigate.

Francesca B.
Nanny, GreatAuPair User
Denver, CO