Since 2001, GreatAuPair has helped families connect with qualified caregivers in over 170 countries across the globe. Packed with useful features, GreatAuPair.com has offered a robust SaaS package for almost two decades.
We were tasked with creating a brand new front end for the customer facing product. Completely redesigning an existing software platform was both challenging and exciting.
Through extensive testing, user surveys and interviews with key staff and stakeholders, we were able to distill the core essence of the app, resulting in lean, optimized user workflows.
By defining a visual framework early in the process, we were free to create rapid prototypes and UI concepts for frequent review and testing.
In many parts of the world, a smartphone is a person's only access to the internet. By providing a fully functional mobile UI, we made sure no customers were left behind.
Throughout the process, we continuously found ways to improve app performance, such as refactoring components and replacing deprecated libraries.
We saw a dramatic increase in transactions completed on mobile, as well as a significant drop in bounce rate across all customer touch points.